Towing Forward
Frustration Free Dispatch!
Committed to keeping the US Towing industry competitive and profitable while improving service to its customers.
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Why Towing Forward?
Committed to keeping the US Towing industry competitive and profitable while improving service to its customers.
Towing Forward provides fully-managed, outsourced dispatch services staffed by trained professionals — so you can focus on running your fleet, not answering phones.
"We cannot guarantee it will be easy; what we can say is we must change if things are to get better."Schedule a Demo Today
Key Benefits
- Reduced cost per call and dispatch expenses
- Minimize missed calls and response delays
- Trained staffing across all shifts
- Maximize Towbook platform utilization
Six Pillars of Forward Service
Every pillar is designed to solve a real pain point in towing dispatch operations.
Forward Capacity
Flexible staffing pools that scale with your call volume — never be caught short-handed during peak demand.
Forward Talent
Rigorously trained dispatch personnel selected for reliability, professionalism, and towing-industry expertise.
Forward Flexibility
Fully customizable dispatch processes designed around your brand and the customer experience you want to deliver.
Forward Control
You maintain complete operational oversight — paired with a dedicated account manager for continuous support.
Forward Thinking
A commitment to continuous process improvement so your operation gets better every single quarter.
Forward Visibility
Real-time performance dashboards that let you monitor KPIs, track response times, and act on data.
How Every Call Is Handled
From first ring to five-star review — fully automated, fully traceable.
Call Received
Customer or motor club calls your number. AI agent answers within 1 ring, any time of day or night.
Intent Identified
AI recognises the call type — tow request, impound inquiry, status update, cancellation, or motor club — and applies your custom rules.
Info Collected
Vehicle type, location, membership number, plates, and any special instructions are gathered conversationally — no hold music, no forms.
Job Created
A job is automatically entered into Towbook with all collected details. Zero manual data entry.
Driver Notified
The nearest available driver is alerted by text and phone. Acknowledgement is confirmed before moving on.
Customer Confirmed
Customer receives an ETA confirmation and a callback number. Review request is scheduled for post-service.
Job Assignment Call
AI calls assigned driver to confirm pickup — no dispatcher involvement needed.
ETA Update
If ETA changes, AI proactively calls or texts the customer with the updated time.
Follow-Up & Reschedule
For no-shows or cancellations, AI attempts re-engagement and reschedules if the customer agrees.
Review Request
Once service is complete, AI sends a personalised follow-up to request a Google review — boosting your rating automatically.
Payment Reminder
Outstanding balances trigger an automated, friendly payment reminder call or SMS.
Motor Club Paperwork
AI handles outbound motor club reporting, lien notifications, and impound paperwork confirmations automatically.
Every Call Type. Every Time.
Our AI knows how to handle every situation your phones throw at it — and routes anything unusual straight to a human.
Tow Request
Auto-Dispatch- AI confirms vehicle type & location
- Checks availability & pricing
- Creates job in Towbook instantly
- Assigns nearest driver & confirms ETA
Roadside Assistance
Auto-Dispatch- Identifies service needed (jump, flat, fuel)
- Verifies membership or collects payment info
- Dispatches appropriate technician
- Sends live tracker link to customer
Impound Inquiry
Auto-Resolved- Caller provides plate or VIN number
- AI searches impound records in real time
- Provides location, fees & release hours
- Schedules release appointment if needed
Motor Club Call
Auto-Processed- Identifies motor club & member number
- Processes dispatch per club protocols
- Handles paperwork & confirmations
- Logs for billing & reimbursement
After-Hours Call
24 / 7 Coverage- AI answers regardless of time or day
- Handles routine calls without waking staff
- Escalates urgent jobs to on-call dispatcher
- Schedules non-urgent work for morning
Cancellation / Complaint
Managed + Logged- AI captures reason for cancellation
- Updates job status in Towbook
- Logs complaint details for review
- Triggers follow-up review request
Three Nodes. Fully Automated.
Set it up once. Let it run forever.
Caller
Customer, motor club, or driver dials your existing number
Towing Forward AI
Identifies intent, collects info, applies your rules, routes or resolves
Your Software
Job created in Towbook automatically — driver notified, no manual entry
Routing Rules (you control these)
Hire Our AI Employee
Human-like voice technology that handles every call — 24/7, no sick days, no turnover.
- Human-like voice handles incoming calls instantly
- Service identification and customer verification
- Driver notification via text and phone
- Post-service customer follow-up and review generation
- Performance reporting and analytics dashboard
- Appointment rescheduling and cancellation management
Average efficiency gain reported by Towing Forward clients within the first 90 days.
Available 24 hours / 7 days a week
Towbook Expertise & Integration
Our dispatchers are Towbook-certified power users. From initial job entry to final billing, we maximise every feature of the platform so your data stays clean and your workflow stays tight.
- Seamless Towbook platform integration
- Full job lifecycle management
- Real-time data synchronisation
- Custom reporting and audit trails
Now Partnered with Roadsider
Towing Forward and Roadsider have joined forces to combine our best-in-class dispatch management with their industry-leading customer-facing platform.
Our Four-Stage Onboarding Process
From first call to fully operational — we guide every step.
Initial Consultation
We conduct a full needs assessment of your current dispatch operation and provide an estimated cost-savings analysis at no charge.
Proposal Development
Our team visits your office in person, performs a detailed cost analysis, and presents a customized service proposal.
Transition Plan
A phased implementation plan stages the transfer of your dispatch business to minimise disruption and risk.
Ongoing Partnership
Dedicated American and India-based account managers provide continuous optimisation and are available around the clock.
TowMan Show Exclusive Offer
Conference attendees get special pricing on our AI-powered dispatch package. Claim your exclusive offer before it expires.
Only the calls you want.
You decide what gets automated and what reaches your phone. Set it once, adjust anytime. Impound lookup? Automated. Spam? Gone. Police dispatch? Transferred to the right person.
One number.
Every call handled.
Set up once — your AI agent answers every call, categorises it instantly, and takes the right action 24/7. You only get involved when it truly needs you.
Wake you only for real emergencies. Everything else handled automatically while you sleep.
Tow, Roadside, Update, Motor Club, Impound, Cancel & Spam — each routed correctly every time.
Agero, Allstate & Road America jobs accepted and dispatched before you even see them.
Get In Touch
Ready to move your dispatch operation forward? Reach out today.
Contact Information
-
PO Box 722
Wheatland, Wyoming 82201 - (760) 519-2230
- info@towingforward.com
Office Hours
- Monday – Friday8:00 AM – 6:00 PM MT
- Saturday9:00 AM – 2:00 PM MT
- AI Dispatch24 / 7 Always On